velvet & bone
embodied doula immersion
Strategy in Motion
• Birth plans as negotiation tools
• Intervention & complication literacy
• Preparing partners
• Managing dominant personalities
• De-escalation & room command
This is where support becomes leadership.
Mothering & Depth
• The Golden Hour & 4th Trimester
• PMAD awareness & referral clarity
• Pregnancy & infant loss
• Integrating your own birth story as a practitioner
And we close not with more information—
But with a rite.
Reflection. Witnessing. Integration.
You will not leave this the same woman who entered.
In addition to our live immersion, you will receive access to the Velvet & Bone Vault —
A professionally produced, pre-recorded birth education library designed to anchor your clinical literacy and deepen your confidence.
Inside the Vault:
• Foundational physiology and the hormonal blueprint of labor
• Variations of normal and common medical interventions
• Functional pelvic anatomy insights
• Somatic practice demonstrations
• Replays of all live sessions
• A curated recommended reading and watch list to expand your understanding of trauma-informed care, systems navigation, relational intelligence, and feminine leadership
We do not believe in information overload.
We believe in layered preparation.
Live transmission.
Then structured reinforcement.
Investment
Founding Cohort Early Enrollment (through March 15, 2026): $1,850
Standard Tuition: $2,250. Future cohorts will increase to $2,400–$2,750.
Velvet & Bone was not designed to be the cheapest option.
It was designed to raise the standard.
We are accepting 20 women. No more.
Choose Your Depth
Every woman enters through The Initiate.
From there, you choose how deeply you apprentice.
🌿 The Initiate — $2,250
(Early bird $1850 through 3/15/2026)
The full 10-call Velvet & Bone immersion.
Access to the Vault.
Sacred closing rite.
For the woman ready to step into the standard.
🔥 The Bone Circle — $3,500 Total
Includes everything in The Initiate plus:
• 6 months of monthly mentorship & business strategy calls
• Case consult and hospital navigation breakdown
• Support as you begin or refine your doula practice
• Access to the private community
For the woman building a sustainable, respected practice.
A three-month payment plan is available.
🩸 The Matriarch Path — $8,500 Total
(Application Only — 10 Spots Available)
Includes:
• The Initiate
• The Bone Circle
• Twice-monthly private 1:1 mentorship
• Advanced case review
• Leadership development
• Practice positioning & pricing refinement
Each founder will accept a maximum of 5 private mentees. This is private apprenticeship.
This is for women building authority, not just experience.
Six-month payment plan is available.
Who This Is For
This is for the woman who:
• Knows birth is sacred and political
• Feels the gap between “support” and authority
• Refuses to be underprepared in high-stakes rooms
• Is ready to be respected in clinical environments
• Wants depth, not shortcuts
If you are looking for the fastest or cheapest certification, this is not it.
If you are building a long-term practice and refuse mediocrity— You already know.
Reclaiming Womanhood in the Birth Room
Birth is not neutral.
It is blood. Hierarchy. Chemistry. Politics. Memory. Power.
And “well-meaning” is not enough.
The doula industry has normalized underprepared.
Weekend certifications.
Surface-level advocacy.
Soft language in hard rooms.
Women are walking into hospital systems without understanding the system.
Velvet & Bone was built because that is no longer acceptable.
What This Is
Velvet & Bone is a comprehensive doula training and apprenticeship pathway integrating somatic practice, trauma-informed care, relational intelligence, and leadership presence.
But here’s what that actually means:
You will not just learn how to support birth.
You will learn how to:
• Regulate your nervous system while the room destabilizes
• Read hospital hierarchy without shrinking
• Advocate without escalating
• Hold sensual embodied presence without losing authority
• Navigate policy, power, and personality dynamics in real time
• Build a practice that respects your worth
Soft as velvet.
Strong to the bone.
This is not entry-level energy.
This is a standard.
Built by Women Who Have Been in the Room
Velvet & Bone was not created from theory.
Between us, we bring over 50 years of combined experience in birth work, mentorship, and professional practice.
We have:
• Supported hundreds of families
• Navigated hospital systems across varying levels of complexity
• Held space through routine births and medical emergencies
• Mentored doulas at every stage of development
• Built sustainable, respected practices
This training was not built from trends.
It was built from rooms.
From experience.
From mistakes.
From refinement.
When we teach you to regulate your nervous system, it is because we have had to regulate ours.
When we teach you hospital navigation, it is because we have walked those corridors.
When we speak about leadership presence, it is because we have earned it.
Velvet & Bone is lived experience distilled into standard.
The Founding Cohort
This April, we open Velvet & Bone for the first time.
This is the Founding Cohort.
The women who enter now will shape the evolution of this movement.
They will always be known as the ones who established the standard.
We are accepting a maximum of 20 women.
Intimate. Intentional. Alive.
The Experience
Velvet & Bone is a 10-Call Live Immersion.
One Threshold.
Eight Chambers of Education.
One Sacred Closing Rite.
Inside we move through:
Bone — Foundation & System Literacy
• Professional identity & ethical scope
• Trauma-informed, nervous-system aware care
• Hospital hierarchy & chain of command
• Advocacy strategy without chaos
• Policy literacy & power dynamics
You will understand the system before you try to challenge it.
Velvet — Somatics & Embodied Authority
• The hormonal blueprint of labor
• Variations of normal
• The birth field & room tone
• Embodied consent
• Touch as language
• Somatic regulation for doulas
You will learn to regulate your body while holding someone else’s.
Your Questions, Answered
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There is no single governing body for doulas, and the title “certified doula” is not legally regulated. Certification is issued by training programs based on their own standards.
This program certifies you as a doula through our organization. You will graduate with documentation confirming completion of our full professional doula training and apprenticeship, including:
16+ hours of doula-specific training
Childbirth education for doulas
Lactation basics
Required professional readings
Supporting 3 births with evaluations
Our certification reflects completion of a comprehensive training with real birth experience and professional standards of practice.Velvet & Bone integrates somatic practice, trauma-informed care, relational intelligence, hospital systems navigation, and leadership presence — delivered live in an apprenticeship model.
We are not designed to meet the lowest bar.
We are designed to raise it
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You can.
Many trainings are shorter, self-paced, and focus primarily on birth basics.
Velvet & Bone integrates somatic practice, trauma-informed care, relational intelligence, hospital systems navigation, and leadership presence — delivered live and in real time.
This is not the fastest path to a certificate.
It is preparation for authority.
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No.
However, this is not passive learning. Participation, reflection, and presence are required.
Whether you are new or refining your work, you must be ready to engage deeply.
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You may continue into:
The Bone Circle — 6 months of mentorship & business strategy support
or
Apply for The Matriarch Path — private apprenticeship (10 spots only)Velvet & Bone is designed to grow with you.
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All live calls are recorded and added to the Velvet & Bone Vault for replay access.
Live attendance is strongly encouraged, as the power of this container is relational and embodied.
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You will retain access to the Vault and session replays indefinitely.
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Yes — this program provides the training and documented birth experience insurers require to credential doulas.
Insurance coverage for doula services is still expanding and varies by location and payer. To accept insurance, you would need to complete the insurer or state provider enrollment process (applications, credentialing, and contracts), which is an administrative step separate from training.
Available Plans
The Architects of Velvet & Bone
Ivy Joeva
Doula, Trauma-informed coach Co-Founder of Velvet & BoneI’m Ivy Joeva, your guide to empowered birth and rebirthing a life you love.
Having assisted deliveries at home and in-hospital since 2009, I specialize in supporting families throughout the childbearing year, including pre-conception, preparation for labor, as well as support after birth and in the months following. Our work together emphasizes the mind-body connection and a holistic approach, tailored to your unique needs and values. You’ll discover that the same process we use to prepare you for pregnancy and birth, prepares you for thriving as a parent. I’m honored to hold the lantern light for you as you find your way… through giving birth to your family, your most radiant self, and a life you love!
Joni Edelman
Joni attended her first birth in 1992 — beginning a career that now spans more than three decades inside the birth room.
Her path has woven through roles as a doula, Labor & Delivery nurse, and now practicing as a Holistic Birth Companion, offering women steady presence across both clinical and community settings.
With firsthand experience inside hospital systems, she understands hierarchy, policy, power dynamics, and the subtle language that shapes outcomes. With equal depth in embodied birth work, she brings somatic intelligence, trauma-informed care, and relational mastery to every room she enters.
Having witnessed the evolution of birth culture across decades, she carries both institutional fluency and sovereign perspective — a rare integration that informs her mentorship.
Velvet & Bone was born from her conviction that birth workers deserve more than minimal training. They deserve preparation worthy of the environments they walk into.
She does not teach theory.
She teaches from rooms she has stood in for over 30 years.
Holistic Birth Companion | Perinatal Systems & Leadership Mentor
Co-Founder of Velvet & Bone